MEET THE TEAM

Aligned Rep’s strategically partners with both our manufacturers, A&D, and resellers to create an “aligned” team whereby we create a compelling value proposition by being able to help our manufacturers and resellers win projects and maximize profits throughout the entire project life cycle. 

Northern California

363 6th Street 
Unit 107
San Francisco, CA 94103

Mark McGregor

Managing Principal: South Bay, East Bay, & Peninsula

Mark McGregor is the Principal of Aligned Reps (2019–present), a multi-line manufacturers representative firm serving the office, senior living, hospitality, healthcare, and public sector markets. Prior to founding Aligned Reps, Mark owned OCC Workplace Solutions (2010–2019), a full-service dealer specializing in both new and used office furniture. Earlier in his career, he was a GSA Sales Specialist on the West Coast for Inscape (2008–2010), where he built a robust dealer network, secured top-tier brand recognition at NAVFACS Southwest, and trained teams on moveable wall solutions. Mark also excelled as Market Manager at Trendway (2005–2008), motivating 17 dealers across Northern California and Northern Nevada to reach peak performance. Before that, he served as GSA Sales Manager at KBM Workspace (2002–2005), leveraging his fluency in public sector contracts, and as District Manager at Teknion (2000–2002), driving over $12 million in annual sales and earning recognition as an “Ideal Manufacturers Representative.” He began his career at MG West (1991–2000), handling public and private sector business development, and continues to draw on this extensive background in sales strategy, contract negotiations, and dealer management. An active member of CoreNet and IIDA, Mark stays closely connected to industry trends and the corporate real estate community, leveraging these insights to deliver exceptional results for clients.

Gavin McGregor

Principal: San Francisco, Central Valley, & Reno

Gavin McGregor is a seasoned professional with extensive experience in leadership, technical expertise, and business management. As Principal of Aligned Rep’s since 2019, he has been instrumental in fostering growth and delivering innovative solutions for the commercial Architecture & Design (A&D) and Dealer community across California. At Aligned Rep’s, Gavin spearheads strategic partnerships with manufacturers, the A&D community, and dealers, creating an “aligned” team that helps dealers win projects and maximize profits throughout the entire project life cycle. He is also an active member of both the International Interior Design Association (IIDA) and the International Facility Management Association (IFMA), reflecting his dedication to staying engaged with industry trends and building meaningful relationships. Previously, Gavin served as President of OCC Workplace Solutions for over six years, where he cultivated a deep connection with the A&D community. His career began with the U.S. Army as an MLRS/HIMARS Technician (94P) from 2010 to 2012 at Fort Sill, OK, where he developed a disciplined work ethic and strong technical acumen. Gavin’s dynamic career reflects a commitment to excellence, collaboration, and a passion for building successful teams and relationships within the A&D industry.

Alden McGregor

A&D Representative - SF Bay Area

Alden McGregor is a versatile and proactive professional with a diverse career spanning roles in commercial furniture installation, delivery, and sales representation. With experience as a Commercial Furniture Installer and Driver at MVPS Cubicle Systems, Alden demonstrated exceptional attention to detail while ensuring timely deliveries, managing inventory, and optimizing operational efficiency. His role involved coordinating delivery schedules, interacting with customers, and supporting warehouse operations. Currently, as an A&D Representative, Alden leverages his strong communication skills and industry expertise to build and maintain relationships with architectural and design firms, providing tailored solutions to meet their specific project needs. Actively involved in IIDA and AIA, Alden stays connected with industry trends and collaborates with design professionals to foster growth. His technical acumen, problem-solving abilities, and commitment to customer satisfaction make him a key contributor in every role he undertakes. An Eagle Scout, Alden combines a strong work ethic with a passion for continuous improvement, always striving to bring value to his team and clients.

Cathy von Husen

Market Support Director

Cathy von Husen is an experienced Market Support Director with a proven track record in providing exceptional support to office furniture dealers and the Architecture & Design (A&D) community. With a deep understanding of the industry, Cathy plays a pivotal role in facilitating product knowledge, project coordination, and client relationship management. She excels at identifying market trends, offering tailored solutions, and ensuring that dealers and A&D firms receive the resources needed to drive success in their projects. Her strong communication skills and attention to detail allow her to effectively bridge the gap between manufacturers and clients, making her a trusted partner in the dealer and design community.

Vanessa McGregor

Marketing Coordinator

Vanessa McGregor is an experienced marketing professional with a strong background in digital marketing and coordination. Currently serving as a Marketing Coordinator at Aligned Reps since September 2022, she has successfully led numerous marketing initiatives in the San Francisco Bay Area. Prior to her role at Aligned Reps, Vanessa worked as a Digital Marketing Manager in a self-employed capacity from January 2021 to February 2022, where she developed and executed marketing strategies for various clients. Vanessa holds a Digital Marketing certification from General Assembly (2019-2020) and completed her General Studies at Santiago Canyon College (2014-2015). With over three years of experience, she combines a creative mindset with a results-driven approach to help brands grow and succeed.

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